{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive direct exposure via social media marketing, star collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't transformed a lot in decades; it does not have TikTok, and doesn't offer stars complim